What do you believe in?
Client: BigHit Music
We’re excited to be part of the team that brought this vibrant campaign to life, featuring some of the top K-pop icons from Big Hit Labels with the theme “What Do You Believe In?” Our contribution involved animating a short film dedicated to the K-pop group TXT, focusing on the unique concept of “Pineapple Pizza.” The meaning behind the short revolves around respecting everyone’s personal preferences and opinions, symbolized by the unconventional choice of pineapple on pizza. Through lively animation and engaging visuals, we aimed to celebrate the diverse tastes and beliefs that make each person unique.
This campaign not only highlights TXT but also promotes a message of inclusivity and respect in a fun, creative way.
Credits:
CREATIVE DIRECTOR
Heejin Min
PLANNING & DIRECTION
Nayeon Kim
VISUAL DIRECTION & STYLING
Yumi Choi
DIRECTOR
Dee Shin
PD
Suyeon Jo
EP
Ziyong Kim
1ST AD
Bohyeong Kim
2ND AD
Jiho Won
3RD AD
YG Sun, Yoonjo Hwang
DP
Jisung Kim
CREATIVE DIRECTOR
Heejin Min
PLANNING & DIRECTION
Nayeon Kim
VISUAL DIRECTION & STYLING
Yumi Choi
DIRECTOR
Dee Shin
PD
Suyeon Jo
EP
Ziyong Kim
1ST AD
Bohyeong Kim
2ND AD
Jiho Won
3RD AD
YG Sun, Yoonjo Hwang
DP
Jisung Kim
PRODUCTION ART
MU:E
VFX
V-1st, Jeongwoo Yu
DESIGN & ILLUSTRATION
Studio Mostro
ANIMATION
Studio Mostro
TYPE DESIGN
Bohuy Kim
SOUND DESIGN
White Noise Lab
GAFFER
Sung Gwan Lee
KEY GRIP
Hyunsoo Nam
PHANTOM OPERATOR
Sangrin Choi
RECORDING ENGINEER
Chosun Hong
PRODUCTION ART
MU:E
VFX
V-1st, Jeongwoo Yu
DESIGN & ILLUSTRATION
Studio Mostro
ANIMATION
Studio Mostro
TYPE DESIGN
Bohuy Kim
SOUND DESIGN
White Noise Lab
GAFFER
Sung Gwan Lee
KEY GRIP
Hyunsoo Nam
PHANTOM OPERATOR
Sangrin Choi
RECORDING ENGINEER
Chosun Hong
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